Okay so here’s the facts. This nation, with its 1.2 billion people
- is not rich,
- by far prosperous,
- diseased and hungry and corrupt,
- and still inhabits the largest number of slum dwellers in the world.
So the ‘slumdog’ is pretty much barking, but the ‘millionaire’ is here. He’s shining, no, he’s not wearing the Armani’s yet, certainly not the playboy, but you give him a dare, and he’s upto it. He’s being talked about, and looked at, and everyones interested, and throwing glances only the super-hot will get. He’s hot, boy he’s hot !
There are now references like :
” The following list is Forbes ranking of the world’s richest billionaires as of February 12, 2010, and does not reflect changes since then. There are 1,011 names in this year’s list. United States currently has the most billionaires amongst the world’s top 10 but India is expected to soon overtake the United States to gain more billionaires among the world’s top 10 than any other country” – http://en.wikipedia.org/wiki/Forbes_list_of_billionaires
“Chelsea is a big club, and probably the most suited to be bought, if [the owner] ever decides to sell. Located at London’s posh west-end, with a sufficiently large stadium, high attendances, no debts, and huge markets in Americas and India. Infact, I’d fancy one of those Indian tycoons buying it” – Some random BBC Chelsea forum
“Jai Hind!” – US President Barack Obama
In hushed tones, all over the world its being talked about as the land of new riches. In unprecedented trends, the west desperately wants jobs in a country, where they once used to receive Hardship allowances, for so much as landing. Its the breeding ground of world’s richest businessmen, owners of Formula 1 teams and English football clubs and steel magnates, the playground for the world’s most successful companies, not just IT companies, but retailers, automobiles, power, steel and manufacturing, textiles, and you name it, everything is going Indian; everyone wants a slice of the burgeoning Indian pie.
But, how and why, this sudden rise in expectations, this unforeseen stardom, this rise in power ? Is it the relaxing of the Indian market laws, or is it the media, its scrutiny into everything ? Has it got something to do with the Governments, and their plans of development ? Or can it have, umm, well, something to do with the Indian girls? Perhaps it has.
The market laws were, well, apparently non-existent in the 50s and the 60s. Of course, being a young country, those markets were not very strong. Add to that, the relative adolescence of technology ( well, for 1 there was no internet, no cheap airfares to reach India, no cheap calls), yes, you would not really have expected much awe to be generated. But wouldn’t a new and open market be better suited to investment of any kinds, to see your money grow. But there was none. The Cadillac never came, the hotlines stayed back, even the computer never touched base till the early 80s. There was coke, but pepsi stayed back, Levis and Pepe never thought of the cheap manufacturing costs. It could’ve been big, but the bang never came.
They opened up again in the 90s. Yes, this time it was different, probably the perceptions had changed. They fancied India, but from a distance. No one really interested to come down and have a look. If anything, the soft drinks thought they could sell. But anyone who drove, still drove a Maruti, the phone was BSNL/MTNL, the finest suit was still a Grasim or Dinesh. They looked, and they looked harder, but none wanted to take the jump.
At the same time, cable TV arrived, and in a big way. The physical goods might not have landed, but whatever could be sent via satellite, was sold. Western media giants tried to push the cable television market, and along it brought with it, the inevitable birth of “Dynamic Media”, read, television news, news reporters, media driven justice drives, undercover scandal exposures, which also poured down to the expansion of print media, and media in any form fathomable. A billion Indians wanted stories, everyone wanted the truth, and everyone loved the spice, the unmasked faces. Suddenly, the News was in!
But media was fighting within itself; it was bringing news at cut-throat competition. Yes, it was causing shivers amongst the corrupt, the evil, the hypocrites; but the scandals, the news would not stop pouring in. So the evil, never really stopped being evil, the corrupt, though straightened to an extent, never really became incorruptible. Infact, in its exceedingly growing involvement with the dirty, the media started growing dirty. Instead of uncovering scandals, it started planting them, in order to make the Big Newsnight. Often, the reporters turned out to be scandalous, instead of the righteous ! In the long run, the Indians who loved their media, started to mock it on public forums, for its desperation, for its over-denigration, for its incompetency, and almost “Freakshow” programming in some cases (read India TV, AajTak, Samay et al). Quite surely, an aspect the Indians grew to disrespect themselves, couldn’t really have made it walk the red carpet.
The Governments, they come and the Governments they go. They promise, they win, and they try to work. And they try to suffice their greed while they work. The small cut that remains trickles down to whatever the small amount of work they could put together. Not that there isn’t work. The education available now, although still nowhere near the levels set in the west, is light years ahead of the previous decades. The infrastructure is toiling to get a newer, shinier look. But a lot remains to be done. Health services have hardly improved, or for that matter, become any inexpensive. The standard of living is to a large extent (ignoring the lets call it “creamy layer”, very original, eh!) really poor. The leaders have become, no less corrupt, only smarter in their ways to smartly (read very secretly) amass the public money. The Governments surely have played a bigger role than any of the other above mentioned aspects in inviting the west over home, but they’ve not really motivated no one.
So where has the motivation come from? Where has this new found zeal to succeed, and grow rich, and make name spurted from? In short, where has the stardom, the “world’s favorite baby” tag come from?
Lets take this discussion to a lounge in Mumbai, where the author is meeting two lady friends, who’ve met eachother after a long time. They’re discussing the intricacies of their lives, or rather gossiping, and this author is bored to hell, and gulping it down with beer, only when, the girls start discussing another of their girlfriend, who’s set to get married soon. The girls discuss the options this girl had as her suitors, one was apparently a nice IT guy, another a doctor, and the third had just finished his business course from IIM-B (lets call it the Indian Yale). The girl’s decided in unison, of course it has to be the IIM guy ! The author, puzzled by this shocking matter-of-factly unison probed into the why this decision? But the girls could only figure out, “ C’mon ! The richest/best prospects guy obviously “. The author pointed out, had this been the case, the great Indian heroes of yesteryears, who played poor coolies, or laborers, or as unemployed daredevils who fought for righteousness (read Amitabh, Dharmendra, and annoyingly repetitive Mithun) would never have had happy endings with their rich/or even not so rich good-looking heroines. The girls’ simply responded if there were any such heroes to be seen, in any movies, anymore. Shockingly true again ! So the girls had changed. The rich men were in. Now, I’m not being chauvinistic and announcing that this was the only action in place, and that the women were not striving to get any richer by themselves, but they certainly did want the rich boys, and infact it was quite obvious to all of them !
The author, still in disbelief, tried to bring up the matter with any and all of the lady friends he happened to talk to. And the responses that came up were strikingly similar. The old school days of chivalry, and of the rugged, the fighter against injustice, the righteous man were gone. Their men now had to be rich, and ready to empty their pockets, and if they were not already, they had to strive for it, study for it, work their asses off for it, because, to the women, it was quite obvious they had to be, if they had to be with them ! In his research, he came across “The one I marry has to be earning atleast 20 lakhs an year (i.e, Rs 2 mil)”, “What’s the point marrying someone, who doesn’t earn enough to be happy with, or rather to shop with (and a scary LOL)” and “C’mon the guy has to be making more than the girl, those [not so rich] guys can marry someone else ! “ and most shockingly “After I marry, who wants to work or anything, I’ll just spend heheh”.
So, the Indian girl has spoken, and she’s driving every guy to riches, and again not that she’s not trying for the riches herself, but she is, atleast as it seems, aiming high (read in everyone’s league their highest) when it comes to the guys. In effect, a richer girl by herself expects to land a richer guy, and the productive cyclicity of money-making is driving the Indian youth to crazy new heights ! Gone is the good life, they all want the best life now (and the best squeeze !). And the “Indian Baby” is going global with that best life.
Okay, I know this work might sound really shallow, but those were real girls, and when asked to contemplate on the reasons I figured, none of them seemed to disapprove. Although, they found it awkward, they couldn’t really deny the reasoning. So contemplate ! 😛