Internet seems to have finally caught up with the old-school Indian political parties. And so, even though all major competing groups still presented 70-somethings as their Prime Ministerial candidates, the presentation just that bit more savvy, in an attempt to entice the tech (or tech-pretend), blog reading, wikipedia searching Indian www-er.
So what’s in store???
I notice WordPress and Google tied up with the NDA’s candidate – The controversial, yet charismatic, former Deputy PM, L.K.Advani. Mr. Advani’s portal at http://www.lkadvani.in is almost as good the one used by the democrats for Sen.Barack Obama in the US elections last year. The attempt to tie up with wordpress is also commendable, simply because of the large number of Indian WordPress readers and Google users. The portal boasts of many pro-change one-liners (cudn’t find a better word), most presented in saffron bolds. Another interesting feature is the volunteer scheme, which also smells much like the American system. Also on offfer, is the party’s manifesto and its various sections in elaborate details, apart from discussion forums, polls, links, campaign updates, and Mr. Advani’s own thoughts, which I must admit, rounds up a pretty neat show of aggresive online campaigning, not to mention the Advani for PM (very American) carry tag.
On the other hand, there’s Prime Minister Dr. Manmohan Singh’s own page at http://www.manmohansingh.org. The UPA candidate has long been known for his simple style, which is very much evident in the simple structure of Dr.Sinngh’s page (although this could also be down to the inefficient maintainance). The page carries quite a few links like PM’s Biography, Able PM, Policies, Achievements, Writings, Opposition, etc. apart from from national news updates. One interesting glowing link is to UPA chairperson Mrs. Sonia Gandhi’s page at http://www.soniagandhi.org . This page is also very similar to Dr.Singh’s portal and does intelligent small talk about origins, motives, agendas, and India. The Congress has shown greater reliance on its party blog, which again is a very tech savvy page and inculcates everything concerning the party, the upcoming elections, and a formidable dose of volunteer schemes, forums, public polls, updates, etc.
If you’re more of a party-centric voter, then there are blogs like http://www.bjp.org, http://www.congress.org.in, http://www.cpim.org et al for you to check out. Then there’s also the PMO at pmindia.nic.in to grab more daily bites about everyday chores in the country’s most important office.
Whether the people make up their minds based upon online campaigning, is very hard to predict, but it sure is sweet, and a largely welcome change to the Indian political scene. The one thing you do have now is choice, and a chance to better understand the choices. Please do vote.
PS: I won’t, coz I could not register in the Mumbai list. The EC guys came home, Iwas college.